Insurance Lead Filters to Target the Hottest Insurance Buyers

As millions of Americans turn to the Internet for their insurance needs, insurance agents have no option but to follow. The best way to reach out to these millions of prospects is to find a good provider of online insurance leads. Most good lead providers operate networks of lead generation websites that are optimized to drive insurance buying traffic their way. This is achieved by optimizing their websites around certain insurance related keywords which ensures that their websites show up high on the search results for these insurance related terms. These websites also provide plenty of information in an effort to get visitors to register and provide personal details. Once these details have been checked to eliminate bogus leads, the leads are passed on to agents like yourself.

To enable you to target your prospects more precisely, most good lead providers offer a set of custom filters so that leads passed on to you meet specific criteria. If you leads are generally classified by the geographical location because a New York lead is not much good to you if you are licensed to operate in California. For a small charge, the following additional filters are available which you can set by yourself:

-age. Age is an important demographic if for instance; you are selling long-term care insurance. Your target market is then the senior citizen market. On the other hand you may only wish to contact middle-aged people who are well off because you specialize in selling annuities.

-currently insured. This is one filter you have to use with a little bit of care because the lead may merely be looking for ways to reduce his premium. On the other hand, you know that the lead is eligible for insurance and has the capability to pay so you may well be able to sell some additional insurance.

-uninsurable. If you sell discount medical plans and prescription drug schemes, uninsurable leads can turn out to be a nice little income stream. You should point out that these are not a substitute for health insurance but if the lead has already been rejected by insurance carriers, he may well opt for any form of reduction in health-care costs.

-size of the family. If you get a family with multiple members, you may well be able to sell several individual policies at the expense of a single lead. This is a highly cost-effective way of operating.

We regard ourselves as one of America’s top-notch providers of online leads and provide you with genuine insurance buyers with a genuine interest in talking to an insurance agent. We offer you the latest proprietary lead management technology to manage leads and set your own filters. We would caution you that setting too many filters may drastically reduce the supply of leads to you. We have helped hundreds of insurance agents maximize the return on their marketing investment in leads and would be happy to do the same for you. Talk to one of our lead management specialists today about creating a package to your personal specifications and how to set the filters to achieve maximum results. Act now and you could be on your way to a dramatic improvement in your insurance business.

Insurance Agents’ and Brokers’ Guide to Affordable Insurance Leads

As technology has changed and insurance buying practices have adapted, insurance agents have struggled to follow suit. They have done their best to find sources for leads to supplement the traditional referral method (referrals are still the best do not provide the required volumes). They have moved from cold calling and traditional advertising like Yellow Pages and classifieds to e mail marketing campaigns and automated calling. Only a few of them have bothered to try buying online insurance leads which are still the most effective form of generating leads on the Internet.

Lead providers vary in the methods they use to generate and distribute leads and the quality can be variable. However, affordable does not equal cheapest and you should not be guided by price considerations alone. If you spend $50 on leads that don’t pan out, your return on your investment is zero. On the other hand if you spend $100 on leads that generate $300 in commissions, your return on investment is 300 percent. You should therefore look to maximize your return on investment while striking a balance between price and quality. Here are some things to look for:

The data provided by the lead. Are you going to get only the merest name address and phone number kind of information or are you going to get other personal information that will help you in your approach? Ask for some leads so that you can examine what you’re been offered. If the provider refuses to provide samples, you are probably better off without him.

Lead delivery. Unless you are specifically buying old leads for a project, you should settle for nothing less than live transfer leads delivered in real-time. This will give you the opportunity to contact the lead when buying interest is at its height. If you consistently find that reads that you are being provided with have already been contacted by other insurance agents, maybe it is time to you to change your lead provider.

Filters. Does that lead provider provide you with adequate filtering options so that leads meet your specifications? After all if you are selling long-term care insurance, the last thing you want is a bunch of leads that are in their 20s. Geographical filters are a must because you can hardly sell insurance to a prospect in Florida when you are licensed to practice in New York.

Overselling leads. Some lead providers can sell leads to 10 or more agents with the result that when you contact the prospect, several other agents have already made contact ahead of you. Look for a lead provider who sells leads to an average of between two and three agents.

Lead cost. As we said earlier, cost should not be the overriding consideration and all the factors that we have mentioned above should be taken into account. The best way to find out if you’re getting a fair deal on price is to talk to several lead providers who fulfill all these criteria and then compare the quotations.

You could either waste a lot of time and effort researching lead providers on the Internet or you could come to us. We pride ourselves on our reputation as one of the leading online lead providers in America and hundreds of insurance agents can back up this assertion. Not only do we meet all of the above criteria but we can offer a lot more. Call us up today so that we can demonstrate the benefits of working with a partner like ourselves. Take your Internet insurance business to the next level immediately by calling one of our lead management specialists.

Internet –Generated (All Web) Insurance Leads

As Americans turn increasingly to the Internet to fulfill their insurance leads, as a progressive and innovative insurance agent, you have no choice but to follow suit. But do you realize that selling on the Internet is a completely different ball game? You will have to abandon all your notions of traditional sales and marketing and completely rethink your sales strategy. If you are using a provider of online leads, you would have realized that they are unlike any other leads that you have dealt with from other sources. In the first place, the prospect who has initiated the lead is of high quality because of the proactive attitude in coming to the Internet. Instead of responding to an ad or direct mail, he has sought to find a direct solution to his problem. In other words, he is ready to take action. Here are a few tips on dealing with Internet sales.

Call every lead. Don’t attempt to pick and choose between the leads that you have received. In the first place, you have no basis on which to choose so you’ll have to assume that every lead represents a genuine buyer. In the second place, if you choose not to contact the lead, the only thing that you are guaranteeing is the possible loss of a sale.

Contact is critical. Once the lead has shown readiness in accepting contact from you, you have to be absolutely certain that you make contact. Attempt to make contact both at home and in the office to show your eagerness to do business. It is a good idea to send out a personal e-mail immediately explaining why you are the right person for the lead to do business with. If the lead cannot be contacted, try at different times of the day such as before office hours, during lunchtime and just after office hours. Don’t be embarrassed about being persistent because, as you should remind the lead, the request for contact originated with him or her.

Listen carefully. Don’t rely on the information that the lead has provided in the contact form but ask your own questions and established the basics for yourself. Try and identify the problem for which the lead is seeking a solution. Then seek to educate the lead on the best solution to the problem. This is a good way of demonstrating to the prospect that you have his or her best interests at heart.

Be persistent. Just because you have spoken to the lead is no assurance that the business is going to come to you. Never make the mistake of being complacent and be persistent without being offensive. Sell yourself at every possible opportunity to reassure the customer that you are the right agent.

Because we have collaborated successfully with so many insurance agents it in helping them get their Internet selling act together, we are confident that we can do the same for you. Contact us immediately to explore the benefits of partnering with us. Talk to one of one lead management specialists right away to set up a package tailored to your specific requirements. And feel free to use our online marketing resources for insurance agents like yourself.

Affordable Life and Health Insurance Leads

There are many people who believe that the term affordable and the term cheap mean the same thing. If, like other misguided insurance agents, you are going to make up your mind on the basis of price alone, you are bound to be sorely disappointed. Quality leads come at a certain cost and no top-notch lead provider is going to take a loss. You should instead concentrate on making a decision on the basis of maximizing your return on marketing investment and on the savings that you can achieve by forgoing costly and ineffective traditional advertising.

After all, the objective of all sales and advertising for an insurance agent is to create a steady flow of prospects who are genuinely interested in buying insurance. If this can be achieved by non-traditional and cost effective methods such as buying online leads, so much the better. For you to understand this better, we would like to describe how industry leaders such as ourselves operate.

Our Internet marketing specialists use the latest methodology in techniques such as search engine optimization and pay-per- click to set up a network of web sites to draw our target traffic. These websites are optimized around insurance related keywords so that when the prospect uses one of these words, he is likely to end up at one of our website. The website provides him with a lot of relevant information and invites him to fill out a contact form. Once we have validated the details to ensure that we are not dealing with a bogus lead, the lead is passed on to you in real time for further action. You therefore get the opportunity to make your pitch to the prospect when buying interest is at its peak.

Because our leads request us to initiate contact with an insurance agent, they will be waiting for you to call and will listen to what you have to say with attention. In other words we transform you from a cold caller or a telemarketing nuisance into a caller whose call is welcome. Because we believe that by safeguarding the quality of our leads is paramount, we do not resort to cheap marketing gimmicks merely to generate volume. We firmly believe that incentivizing or bribing leads to register with us will only provide lousy prospects for you. Instead, we make every effort to ensure that only people genuinely interested in buying insurance are passed on to you.

Because Americans are increasingly turning to the Internet for their insurance buying, we will help you follow your prospective customers. By partnering with us, you stand to gain the following benefits:

-we deliver buyers genuinely seeking insurance to you on a platter. You save the wasteful expenditure on traditional sales and marketing to generate prospects.

-you can spend all of your time concentrating on contacting the leads we provide and converting them into your customers.

-we have packages to suit every wallet so that you can maximize your return on the amount that you can afford to spend.

What are you waiting for? Speak to one of our lead management specialists right now and we will have a package set up for you within a few minutes.